Strategic channel alignment: an analysis of the configuration of physical and virtual marketing channels

Author： Müller-Lankenau Claas   Wehmeyer Kai   Klein Stefan  

Publisher： Springer Publishing Company

ISSN： 1617-9846

Source： Information Systems and e-Business Management, Vol.4, Iss.2, 2006-04, pp. : 187-216

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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