Worldwide Evolution of Channels Policy: Impact of Globalization, Societal Problems and Research Needs

Author: Kirpalani V.H. M.   Gabrielsson Mika  

Publisher: Haworth Press

ISSN: 1046-669X

Source: Journal of Marketing Channels, Vol.11, Iss.2-3, 2004-03, pp. : 123-134

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Abstract