The Contingency Effects of Supplier Influence Strategies and Their Implications for Retailer Cooperation

Author: Ishida Chiharu   Keith Janet E.   Brown James R.   Stoddard James E.  

Publisher: Haworth Press

ISSN: 1046-669X

Source: Journal of Marketing Channels, Vol.14, Iss.1-2, 2007-05, pp. : 23-48

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Abstract