Has Lead-in Lost its Punch? An Analysis of Prime Time Inheritance Effects: Comparing 1992 with 2002

Author： McDowell Walter S. Dick Steven J.

Publisher： Institute for Media and Communications Management, University of St Gallen, Switzerland

ISSN： 1424-1277

Source： The International Journal on Media Management, Vol.5, Iss.4, 2003-12, pp. : 285-293

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