Author： Adams Troy B. Mowen John C.
Publisher： Haworth Press
ISSN： 0735-9683
Source： Health Marketing Quarterly, Vol.23, Iss.1, 2006-07, pp. : 21-42
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Abstract
A study was performed to compare the personality characteristics of healthy eating and exercise behavior. The results revealed that a hierarchical model of personality accounted for significantly more variance than a version of the Five-Factor Model. The predictors of health and exercise behaviors were similar. In each case, the need for body resources and health motivation were positively associated with the outcome variables. In addition, exercise was also positively associated with the need for activity and creativity, and negatively related to agreeableness.
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