Author： Alencar Antonio Juarez Ribeiro Eduardo Martins Ferreira Armando Leite Schmitz Eber Assis Lima Priscila M.V. Manso Fernando Silva Pereira
Publisher： Emerald Group Publishing Ltd
ISSN： 0263-4503
Source： Marketing Intelligence & Planning, Vol.24, Iss.2, 2006-02, pp. : 106-118
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