Choosing to Encourage or Discourage: Perceived Effectiveness of Prescriptive Versus Proscriptive Messages

Author: Winter Patricia L.   Sagarin Brad J.   Rhoads Kelton   Barrett Daniel W.   Cialdini Robert B.  

Publisher: Springer Publishing Company

ISSN: 0364-152X

Source: Environmental Management, Vol.26, Iss.6, 2000-12, pp. : 589-594

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