The Repertory Grid Technique as a Customer Insight Method

Author： Baxter David Ian   Goffin Keith   Szwejczewski Marek  

Publisher： Industrial Research Institute, Inc

ISSN： 0895-6308

Source： Research-Technology Management, Vol.57, Iss.4, 2014-07, pp. : 35-42

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

The Repertory Grid Technique as a Personnel Tool

By Easterby-Smith Mark  

Management Decision, Vol. 14, Iss. 5, 1976-12 ,pp. : 239-247

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Using the repertory grid technique to surface strategic planning assumptions

By Few W. Timothy   Few Molly  

Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, Vol. 23, Iss. 2, 2013-03 ,pp. : 114-130

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A first step towards engineer-oriented adaption of the Repertory Grid Technique

By Tursch Philipp   Steinberg Falk   Woll Ralf  

Total Quality Management & Business Excellence, Vol. 25, Iss. 7-8, 2014-06 ,pp. : 734-749

Routledge Ltd

Access to resources Recommend Favorite

Researching discrimination in selection for international management assignments: the role of repertory grid technique

By Harris Hilary  

Women in Management Review, Vol. 16, Iss. 3, 2001-05 ,pp. : 118-126

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Team performance: using repertory grid technique to gain a view from the inside

By Senior Barbara  

Team Performance Management, Vol. 3, Iss. 1, 1997-01 ,pp. : 33-39

Emerald Group Publishing Ltd

Access to resources Recommend Favorite