Digital media as ‘big data’: Retailing evidence from Belgium

Author: Jacques Bughin  

Publisher: Henry Stewart Publications

ISSN: 2050-0076

Source: Journal of Digital & Social Media Marketing, Vol.2, Iss.3, 2014-01, pp. : 228-237

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract