The Good, Bad and Ugly: Insights Into Your Marketing from Insiders

Author: Johnson Kevin  

Publisher: National Committee on Planned Giving

ISSN: 1556-150X

Source: National Committee on Planned Giving Conference Proceedings, Vol.2005, Iss.2, 2005-10, pp. : 251-267

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract

Ever wondered what professional advisors thought nonprofits were doing well in regards to their clients (to be more specific, ?your donors?)? This session was developed based on a survey of more than 50 practicing legal and financial professionals who work primarily in the area of estate planning. It will be of practical application to anyone who is responsible for planning and executing estate gift marketing activities?whether as a staff member of a nonprofit, an advisor to a nonprofit, or a professional who is a board member. Syllabus for Gift Planners code: 2.0