Damaging brands through market research: Can customer involvement in prediction markets damage brands?

Author： Horn Christian Franz   Brem Alexander   Ivens Björn  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.32, Iss.2, 2014-04, pp. : 232-248

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

Customer experiences with brands: Literature review and research directions

By Rageh Ismail Ahmed   TC Melewar   Lim Lynn   Woodside Arch  

The Marketing Review, Vol. 11, Iss. 3, 2011-09 ,pp. : 205-225

Westburn Publishers Ltd

Access to resources Recommend Favorite

Markets, knowledge and trade in brands

By Lopes Teresa da Silva  

Global Business and Economics Review, Vol. 10, Iss. 4, 2008-10 ,pp. : 449-466

Inderscience Publishers

Access to resources Recommend Favorite

Own Brands and the Cookware Market

By McMaster Derek  

European Journal of Marketing, Vol. 21, Iss. 1, 1993-12 ,pp. : 83-94

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Market segmentation for competitive brands

By Hammond Kathy   Ehrenberg A.S.C.   Goodhardt G.J.  

European Journal of Marketing, Vol. 30, Iss. 12, 1996-12 ,pp. : 39-49

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Research Issues in Building Brand Equity and Global Brands in the PC Market

By Wright Len Tiu   Millman Cindy   Martin Lynn M.  

Journal of Marketing Management, Vol. 23, Iss. 1-2, 2007-02 ,pp. : 137-155

Routledge Ltd

Access to resources Recommend Favorite