Franchising: the dilemma between standardisation and flexibility

Author: Pardo-del-Val Manuela   Martínez-Fuentes Clara   López-Sánchez José Ignacio   Minguela-Rata Beatriz  

Publisher: Routledge Ltd

ISSN: 0264-2069

Source: The Service Industries Journal, Vol.34, Iss.9-10, 2014-07, pp. : 828-842

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