Gratitude in relationship marketing: Theoretical development and directions for future research

Author： Raggio Randle D.   Walz Anna M.   Godbole Mousumi Bose   Folse Judith Anne Garretson  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.48, Iss.1-2, 2014-02, pp. : 2-24

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