Promote me or protect us? The framing of policy for collective good

Author: Krishen Anjala Selena   Raschke Robyn   Kachroo Pushkin   LaTour Michael   Verma Pratik  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.48, Iss.3-4, 2014-04, pp. : 742-760

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