Brand positioning strategies for industrial firms providing customer solutions

Author： Jalkala Anne Maarit   Keränen Joona  

Publisher： Emerald Group Publishing Ltd

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.29, Iss.3, 2014-03, pp. : 253-264

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

Consumer culture brand positioning strategies: an experimental investigation

By Gammoh Bashar S.   Koh Anthony C.   Okoroafo Sam C.  

Journal of Product and Brand Management, Vol. 20, Iss. 1, 2011-03 ,pp. : 48-57

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Examining world market segmentation and brand positioning strategies

By Hassan Salah S.   Craft Stephen  

Journal of Consumer Marketing, Vol. 29, Iss. 5, 2012-07 ,pp. : 344-356

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer perceptions of cobrands: the role of brand positioning strategies

By Singh Jaywant   Kalafatis Stavros P.   Ledden Lesley  

Marketing Intelligence & Planning, Vol. 32, Iss. 2, 2014-04 ,pp. : 145-159

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Evaluating the effectiveness of brand-positioning strategies from a consumer perspective

By Fuchs Christoph   Diamantopoulos Adamantios  

European Journal of Marketing, Vol. 44, Iss. 11-12, 2010-11 ,pp. : 1763-1786

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Market orientation, innovation and competitive strategies in industrial firms

By Vázquez Rodolfo   Santos Maria Leticia   Álvarez Luis Ignacio  

Journal of Strategic Marketing, Vol. 9, Iss. 1, 2001-03 ,pp. : 69-90

Routledge Ltd

Access to resources Recommend Favorite