Dynamic product differentiation strategies: an examination of the interplay of firm and industry characteristics

Author: Kim Minyoung   Wang I. Kim  

Publisher: Routledge Ltd

ISSN: 1465-3990

Source: Technology Analysis and Strategic Management, Vol.26, Iss.8, 2014-09, pp. : 959-983

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next