Determinants of website traffic: the case of European fashion apparel retailers

Author: Molla-Descals Alejandro   Frasquet Marta   Ruiz-Molina Maria-Eugenia   Navarro-Sanchez Enrique  

Publisher: Routledge Ltd

ISSN: 1466-4402

Source: The International Review of Retail, Distribution and Consumer Research, Vol.24, Iss.4, 2014-08, pp. : 411-430

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