Upgrade strategies in the Thai silk industry: balancing value promotion and cultural heritage

Author： Patichol Preeya   Wongsurawat Winai   Johri Lalit M.  

Publisher： Emerald Group Publishing Ltd

ISSN： 1361-2026

Source： Journal of Fashion Marketing and Management, Vol.18, Iss.1, 2014-03, pp. : 20-35

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

Modernizing tradition - the Thai silk industry

By Patichol Preeya   Wongsurawat Wiani   Johri Lalit M.  

Strategic Direction, Vol. 30, Iss. 2, 2014-01 ,pp. : 31-33

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Operationalising brand heritage and cultural heritage

By Hakala Ulla   Lätti Sonja   Sandberg Birgitta  

Journal of Product and Brand Management, Vol. 20, Iss. 6, 2011-09 ,pp. : 447-456

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The impact of firm strategies on stock market value in the biotechnology industry

By Stefanec Noah Patrick  

Applied Financial Economics, Vol. 21, Iss. 5, 2011-03 ,pp. : 343-352

Routledge Ltd

Access to resources Recommend Favorite

Value capturing as a balancing act

By Matthyssens Paul   Vandenbempt Koen   Goubau Caroline  

The Journal of Business and Industrial Marketing, Vol. 24, Iss. 1, 2008-12 ,pp. : 56-60

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Strategic Marketing: Balancing Customer Value with Shareholder Value

By Zinkin John  

The Marketing Review, Vol. 6, Iss. 2, 2006-06 ,pp. : 163-181

Westburn Publishers Ltd

Access to resources Recommend Favorite