Lean Six Sigma and marketing: a missed opportunity

Author： Chaplin Lara   O'Rourke Simon T.J.  

Publisher： Emerald Group Publishing Ltd

ISSN： 1741-0401

Source： International Journal of Productivity and Performance Management, Vol.63, Iss.5, 2014-06, pp. : 665-674

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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