A cross-cultural study of purchase intention of sponsored products based on American and Korean spectators of the 2010 FIFA World Cup South Africa

Author： Byon Kevin K.   Lee Soonhwan   Baker Thomas A.  

Publisher： Emerald Group Publishing Ltd

ISSN： 2042-678X

Source： Sport, Business and Management: An International Journal, Vol.4, Iss.2, 2014-05, pp. : 158-177

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

Predicting the economic impact of the 2010 FIFA World Cup on South Africa

By Bohlmann Heinrich R.   Heerden Jan H. Van  

International Journal of Sport Management and Marketing, Vol. 3, Iss. 4, 2008-02 ,pp. : 383-396

Inderscience Publishers

Access to resources Recommend Favorite

The power of sport to unite a nation: the social value of the 2010 FIFA World Cup in South Africa

By            

European Sport Management Quarterly, Vol. 13, Iss. 4, 2013-09 ,pp. : 450-471

Routledge Ltd

Access to resources Recommend Favorite

Organizational citizenship behaviour and turnover intention: a cross-cultural study

By Coyne Iain   Ong Tanya  

International Journal of Human Resource Management, Vol. 18, Iss. 6, 2007-06 ,pp. : 1085-1097

Routledge Ltd

Access to resources Recommend Favorite

A cross-cultural study of the world wide web and public relations

By Jo Samsup   Jung Jaemin  

Corporate Communications: An International Journal, Vol. 10, Iss. 1, 2005-03 ,pp. : 24-40

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Negotiation via the World Wide Web: A Cross-cultural Study of Decision Making

By Kersten G.  

Group Decision and Negotiation, Vol. 8, Iss. 3, 1999-05 ,pp. : 251-279

Springer Publishing Company

Access to resources Recommend Favorite