The multicriteria selection of products in technological diversification strategies: an application to the Spanish automotive industry based on AHP

Author: Muerza Victoria   de Arcocha Daniel   Larrodé Emilio   Moreno-Jiménez José María  

Publisher: Taylor & Francis Ltd

ISSN: 1366-5871

Source: Production Planning and Control, Vol.25, Iss.8, 2014-06, pp. : 715-728

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