Emotional Expressions in Antismoking Television Advertisements: Consequences of Anger and Sadness Framing on Pathways to Persuasion

Author: Kim Sunny Jung   Niederdeppe Jeff  

Publisher: Taylor & Francis Ltd

ISSN: 1081-0730

Source: Journal of Health Communication, Vol.19, Iss.6, 2014-06, pp. : 692-709

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