Author： Ahn Jinwoo Ock Jungwon Greene Henry Rho Taeseok
Publisher： Routledge Ltd
ISSN： 1533-2969
Source： Services Marketing Quarterly, Vol.35, Iss.3, 2014-07, pp. : 206-221
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Related content
Access to resources
Recommend
Retail credit usage and relationship marketing
Journal of Consumer Marketing, Vol. 13, Iss. 2, 1996-04 ,pp. :
The role of service in industrial marketing
By Arnfield Ron
European Journal of Marketing, Vol. 2, Iss. 1, 1968-03 ,pp. :
Balancing Transaction and Relationship Marketing in Retail Banking
By Carson David Gilmore Audrey Walsh Susan
Journal of Marketing Management, Vol. 20, Iss. 3-4, 2004-04 ,pp. :