Author: Martínez-LópezFrancisco J.Department of Business Administration University of Granada Granada Spain AND Open University of Catalonia Barcelona Spain Esteban-MillatIreneOpen University of Catalonia Barcelona Spain ArgilaAnaUniversity of Barcelona Barcelona Spain Rejón-GuardiaFranciscoDepartment of Marketing University of Granada Granada Spain
Publisher: Emerald Group Publishing Ltd
ISSN: 1066-2243
Source: Internet Research: Electronic Networking Applications and Policy, Vol.25, Iss.4, 2015-08, pp. : 562-588
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Abstract