Author: Anming Li Department of Management and Marketing The Hong Kong Polytechnic University Kowloon Hong Kong PR ChinaDepartment of Management and Marketing The Hong Kong Polytechnic University Kowloon Hong Kong PR China Eric W.T. Ngai Department of Management and Marketing The Hong Kong Polytechnic University Kowloon Hong Kong PR ChinaDepartment of Management and Marketing The Hong Kong Polytechnic University Kowloon Hong Kong PR China ChaiJunyiErasmus School of Economics Erasmus University Rotterdam Rotterdam The Netherlands
Publisher: Emerald Group Publishing Ltd
E-ISSN: 1758-5783|115|7|1251-1268
ISSN: 0263-5577
Source: Industrial Management & Data Systems, Vol.115, Iss.7, 2015-08, pp. : 1251-1268
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Networks: a social marketing tool
By Barrutia Jose M. Echebarria Carmen
European Journal of Marketing, Vol. 47, Iss. 1-2, 2013-02 ,pp. :