Integrating multi-criteria decision making and clustering for business customer segmentation

Author: Güçdemir Hülya   Selim Hasan  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-5783|115|6|1022-1040

ISSN: 0263-5577

Source: Industrial Management & Data Systems, Vol.115, Iss.6, 2015-07, pp. : 1022-1040

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Abstract