When James Bond shows off his Omega: does product placement affect its media host?

Author： Marchand Andre   Hennig-Thurau Thorsten   Best Sabine  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-7123|49|9-10|1666-1685

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.49, Iss.9-10, 2015-09, pp. : 1666-1685

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