Loyalty card adoption in SME retailers: the impact upon marketing management

Author： Hutchinson Karise   Donnell Lisa Victoria   Gilmore Audrey   Reid Andrea  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-7123|49|3-4|467-490

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.49, Iss.3-4, 2015-04, pp. : 467-490

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