Too many to handle? Two types of multimarket contacts and entry decisions

Author: Alcantara Lailani Laynesa   Mitsuhashi Hitoshi  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-6070|53|2|354-374

ISSN: 0025-1747

Source: Management Decision, Vol.53, Iss.2, 2015-03, pp. : 354-374

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Abstract