The effect of packaging and brand on children’s and parents’ purchasing decisions and the moderating role of pester power

Author： Taghavi Mahsa-Sadat Seyedsalehi Alireza

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-4108|117|8|2017-2038

ISSN： 0007-070X

Source： British Food Journal, Vol.117, Iss.8, 2015-08, pp. : 2017-2038

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