Unmanageable multiplicity: consumer transformation towards moral self coherence

Author： Carrington Michal J   Neville Ben   Canniford Robin  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-7123|49|7-8|1300-1325

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.49, Iss.7-8, 2015-07, pp. : 1300-1325

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