Price promotions and brand loyalty

Author： Empen Janine   Loy Jens-Peter   Weiss Christoph  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-7123|49|5-6|736-759

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.49, Iss.5-6, 2015-05, pp. : 736-759

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