Predicting Impulsive Buyers: A Comparative Study of Binary Classifiers' Discriminative Ability

Publisher： IGI Global_journal

E-ISSN： 1947-8577|7|2|40-56

ISSN： 1947-8569

Source： International Journal of Strategic Decision Sciences (IJSDS), Vol.7, Iss.2, 2016-04, pp. : 40-56

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