Rhetoric in advertising: Attitudes towards verbo-pictorial rhetorical figures

Author: Enschot Renske van   Hoeken Hans   van Mulken Margot  

Publisher: John Benjamins Publishing Company

E-ISSN: 1569-979x|16|1|35-45

ISSN: 0142-5471

Source: Information Design Journal, Vol.16, Iss.1, 2008-01, pp. : 35-45

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Abstract