Consumers’ attitudes toward advertising by traditional Chinese medicine practitioners

Author: Chan Kara   Tsang Lennon   Ma Yanni  

Publisher: John Benjamins Publishing Company

E-ISSN: 1569-9838|25|2|305-322

ISSN: 0957-6851

Source: Journal of Asian Pacific Communication, Vol.25, Iss.2, 2015-01, pp. : 305-322

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Abstract