Author： Petit Gerard
Publisher： John Benjamins Publishing Company
E-ISSN： 1569-9927|23|1|161-192
ISSN： 0378-4169
Source： Lingvisticæ Investigationes. International Journal of Linguistics and Language Resources, Vol.23, Iss.1, 2000-01, pp. : 161-192
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Abstract
A lexical approach of the trademark names integrates to the scope of lexicology a type of sequence which usually is disregarded. The formal structure of the items is bound to restraints which are imposed to the signifier by the juridical statute of the name (capital letter, absence of plural mark, question of graphic variant...). It results, on semiotic plan, an ambiguous functionning coming under terminology and proper noun. A lot of graphemics transgressions effect, for the items, a categorial transfer towards common vocabulary. This instability presents an original feature because it doesn’t cancel the efficience of the juridical rule whiche defines the use of the word, and because it sets the (illegal) conditions to a stabilization and normalization of the linguistical statute of the items (the inclining to lexeme releases them from the ambiguity term
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