Author： Schulz Peter J. Meuffels Bert
Publisher： John Benjamins Publishing Company
E-ISSN： 2211-4750|1|1|130-142
ISSN： 2211-4742
Source： Journal of Argumentation in Context, Vol.1, Iss.1, 2012-01, pp. : 130-142
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Abstract
This article is concerned with the reasons why sometimes good arguments in health communication leaflets fail to convince the targeted audience. As an illustrative example it uses the age-dependent eligibility of women in the Netherlands to receive routine breast cancer screening examinations: according to Dutch regulations women under 50 are ineligible for them. The present qualitative study rests on and complements three experimental studies on the persuasiveness of mammography information leaflets; it uses interviews to elucidate reasons why the arguments in the health communication leaflets for the exclusion of women under 50 from routine mammographic screenings do not work.
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