ANALYSIS OF FAMILIARITY AND WAYS OF COUCHSURFING MARKETING AS A NEW TOURIST FORM IN CROATIA'S STUDENT POPULATION

Publisher: GSE Research

E-ISSN: 2045-810x|1|3|48-64

ISSN: 2045-810x

Source: International Journal of Sales, Retailing and Marketing, Vol.1, Iss.3, 2012-01, pp. : 48-64

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Abstract

Couchsurfing is a global non-profit network which connects people all around the world who are interested in finding free accommodation while travelling, but also in making friends with people in countries all over the world. It is designed primarily for students but also for adventurers eager to discover new and interesting places. Couchsurfing enables its members to travel wherever they want within just a few clicks, with a little bit of enthusiasm and a small amount of money. However, the main idea of couchsurfing is not only to find free accommodation but also to create an international network of places and people who will share knowledge and experience as well as spread tolerance and understanding of various cultures.