Publisher： GSE Research
E-ISSN： 2045-810x|1|2|3-17
ISSN： 2045-810x
Source： International Journal of Sales, Retailing and Marketing, Vol.1, Iss.2, 2012-01, pp. : 3-17
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Access to resources
Recommend
Theory into Practice: An Awkward Fit
European Journal of Marketing, Vol. 19, Iss. 5, 1993-12 ,pp. :
Development in Practice, Vol. 5, Iss. 4, 1995-11 ,pp. :
Strategic Direction, Vol. 18, Iss. 1, 2002-01 ,pp. :