CASE STUDY OF GUCCI VS. GUESS THE FAILURE OF BRAND STRATEGIES THAT RELY ON VEBLEN'S CONSPICUOUS CONSUMPTION

E-ISSN： 2051-3631|13|4|132-140

ISSN： 1741-6264

Source： International Journal of Management Cases, Vol.13, Iss.4, 2011-01, pp. : 132-140

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Itraconazole Induced Congestive Heart Failure, A Case Study

Current Drug Safety, Vol. 13, Iss. 1, 2018-03 ,pp. : 59-61

Bentham Science Publishers

Access to resources Recommend Favorite

Impact of gluten consumption in patients with functional dyspepsia: A case–control study

JOURNAL OF GASTROENTEROLOGY AND HEPATOLOGY, Vol. 33, Iss. 1, 2018-01 ,pp. : 128-133

John Wiley & Sons Inc

Access to resources Recommend Favorite

Brand name to generic substitution of antiepileptic drugs does not lead to seizure‐related hospitalization: a population‐based case‐crossover study

PHARMACOEPIDEMIOLOGY AND DRUG SAFETY, Vol. 24, Iss. 11, 2015-11 ,pp. : 1161-1169

John Wiley & Sons Inc

Access to resources Recommend Favorite

Stents vs PCN for urinary drainage in children with OCA and ARF due to ureteric calculi

BJU INTERNATIONAL, Vol. 115, Iss. 3, 2015-03 ,pp. : 473-479

John Wiley & Sons Inc

Access to resources Recommend Favorite

Photodynamic therapy vs. imiquimod 5% cream as skin cancer preventive strategies in patients with field changes: a randomized intraindividual comparison study

JOURNAL OF THE EUROPEAN ACADEMY OF DERMATOLOGY & VENEREOLOGY, Vol. 29, Iss. 2, 2015-02 ,pp. : 325-329

John Wiley & Sons Inc

Access to resources Recommend Favorite