CASE STUDY OF GUCCI VS. GUESS THE FAILURE OF BRAND STRATEGIES THAT RELY ON VEBLEN'S CONSPICUOUS CONSUMPTION

Publisher: GSE Research

E-ISSN: 2051-3631|13|4|132-140

ISSN: 1741-6264

Source: International Journal of Management Cases, Vol.13, Iss.4, 2011-01, pp. : 132-140

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Abstract