DETERMINING DIFFERENCES BETWEEN STORE PERCEPTIONS OF LOYAL AND NON-LOYAL CUSTOMERS OF A MAJOR SUPERMARKET RETAILER IN TURKEY

Publisher： GSE Research

E-ISSN： 2051-3631|10|3|191-200

ISSN： 1741-6264

Source： International Journal of Management Cases, Vol.10, Iss.3, 2008-01, pp. : 191-200

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