Publisher： GSE Research
E-ISSN： 2051-3631|10|3|73-79
ISSN： 1741-6264
Source： International Journal of Management Cases, Vol.10, Iss.3, 2008-01, pp. : 73-79
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
High penetration is typical for present market. Therefore it is necessary to addict ourselves to customer relationships. It is very important for these relationships management to find out their value and its development. It is evident that quite a number of factors which can change its relevancy in time or for example by branch enter this value. If unified model is created, it needs not fulfil the requirements of whole market.
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