DOES SELF IMAGE AND BODY CONSCIOUSNESS INFLUENCE THE BUYING BEHAVIOUR OF THE PLUS SIZE CONSUMER AN INVESTIGATION INTO THE PLUS SIZE MARKET AND HOW THE CURRENT UK HIGH STREET SATISFIES SATISFIES THESE CUSTOMERS

Publisher： GSE Research

E-ISSN： 2051-3631|12|2|685-695

ISSN： 1741-6264

Source： International Journal of Management Cases, Vol.12, Iss.2, 2010-01, pp. : 685-695

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