PACKAGING CONVENIENCE: CONSUMER PACKAGING FEATURE OR MARKETING TOOL?

Publisher： GSE Research

E-ISSN： 2051-3631|12|2|267-274

ISSN： 1741-6264

Source： International Journal of Management Cases, Vol.12, Iss.2, 2010-01, pp. : 267-274

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

THE MARKETING ROLE OF PACKAGING: A REVIEW

By  

International Journal of Management Cases, Vol. 9, Iss. 3-4, 2007-01 ,pp. : 315-323

GSE Research

Access to resources Recommend Favorite

NETWORK ANALYSIS OF NUTRITION MARKETING COMMUNICATION ON FOOD PACKAGING

By  

International Journal of Management Cases, Vol. 13, Iss. 3, 2011-01 ,pp. : 584-590

GSE Research

Access to resources Recommend Favorite

COMPARATIVE PERCEPTION(S) OF CONSUMER GOODS PACKAGING: CROATIAN CONSUMERS PERSPECTIVE(S)

By  

International Journal of Management Cases, Vol. 11, Iss. 2, 2009-01 ,pp. : 154-163

GSE Research

Access to resources Recommend Favorite

CONSUMER ATTITUDE-BEHAVIOUR GAP AND ETHICAL IMPLICATIONS IN THE CONTEXT OF PACKAGING CHOICE

By  

International Journal of Management Cases, Vol. 10, Iss. 3, 2008-01 ,pp. : 339-344

GSE Research

Access to resources Recommend Favorite

CONSUMER PERCEPTION OF WINE PACKAGING IN CROATIA: A WINE PRODUCERS VIEW

By  

International Journal of Management Cases, Vol. 13, Iss. 3, 2011-01 ,pp. : 352-359

GSE Research

Access to resources Recommend Favorite