Masisa Argentina and the Evolution of its Strategy at the Base of the Pyramid

Publisher: GSE Research

E-ISSN: 2051-3062|2006|56|74-91

ISSN: 0966-9671

Source: Greener Management International, Vol.2006, Iss.56, 2006-12, pp. : 74-91

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract