EFFECTS OF UNIVERSITY NAMING ON PREFERENCES, CREDIBILITY, IMAGE AND ENROLMENT INTENTION OF ITALIAN STUDENTS

Publisher: GSE Research

E-ISSN: 2051-3631|11|2|420-432

ISSN: 1741-6264

Source: International Journal of Management Cases, Vol.11, Iss.2, 2009-01, pp. : 420-432

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Abstract