KNOWLEDGE-BASED APPROACH TO CONSUMER INSIGHT: THE CASE OF CATI-BASED DATA COLLECTION IN CROATIA AND DISCUSSION OF ITS REGIONAL IMPLICATIONS

Publisher： GSE Research

E-ISSN： 2051-3631|11|2|173-181

ISSN： 1741-6264

Source： International Journal of Management Cases, Vol.11, Iss.2, 2009-01, pp. : 173-181

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