ATTITUDE-BASED VERSUS ATTRIBUTE-BASED CONSUMER DECISION-MAKING: THE EFFECTS OF INFORMATION DIAGNOSTICITY, PROCESSING OPPORTUNITY AND PROCESSING MOTIVATION

Publisher： GSE Research

E-ISSN： 2051-3631|11|2|32-41

ISSN： 1741-6264

Source： International Journal of Management Cases, Vol.11, Iss.2, 2009-01, pp. : 32-41

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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