脱销情境下消费者会购买相似品吗——自我建构视角的分析

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1008-3448|19|3|98-109

ISSN: 1008-3448

Source: 南开管理评论, Vol.19, Iss.3, 2016-01, pp. : 98-109

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Abstract