虚拟品牌社区成员社会化策略及其影响

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1008-3448|19|5|171-181

ISSN: 1008-3448

Source: 南开管理评论, Vol.19, Iss.5, 2016-01, pp. : 171-181

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Abstract